Campaign to reduce the use of vaping devices among teens.
Facts. No Filters. is a public awareness program developed by the Massachusetts Department of Public Health, created to inform teens about the dangers presented by tobacco vaping devices, and to offer resources for quitting. The program’s 2021–22 campaign, which I designed as part of the team at MORE Advertising, was run in tandem with a complementary parent-targeted campaign called Get Outraged! Materials were developed in English and Spanish.