Campaign to help parents discuss vaping with teens.
Get Outraged! is a public awareness program developed by the Massachusetts Department of Public Health, created to inform parents about the dangers presented by tobacco vaping devices, and to offer resources for talking to their children and helping them quit. The program’s 2021–22 campaign, which I designed as part of the team at MORE Advertising, was run in tandem with a complementary youth-targeted campaign called Facts. No Filters. Materials were developed in English, Spanish, and Portuguese.
