Campaign for a tobacco cessation helpline.
1-800-QUIT-NOW is a helpline and service developed as a program under the Massachusetts Department of Public Health to provide assistance for citizens looking to change their nicotine use habits. Their 2021–22 public awareness campaign, which I branded and developed as part of the team at MORE Advertising, had the objective of creating an eye-catching and versatile identity espousing the campaign’s core message, “Take the first step toward quitting.” Materials were developed in both English and Spanish.
