Program to help teenagers identify healthy dynamics in a relationship.
RESPECTfully is a program developed by the Massachusetts Department of Public Health and MORE Advertising to offer resources and advice to young people who may be unfamiliar with the healthy and unhealthy dynamics of relationships. The program predated my tenure with MORE, but I quickly took over as lead designer through its many phases. The Start Here phase, which ran from 2022–23, was an opportunity for me to refresh the brand and increase engagement with young men by invoking a video game theme.
