Branded digital templates for creative agency.
In 2022–23, MORE Advertising undertook a major rebrand to highlight its status as a leading agency for Boston’s non-profit and public health sectors. I played a pivotal role in transforming initial web updates into functional templates for social media and pitch decks.
The challenge was to apply the updated branding across various templates while navigating conflicting opinions from a restructuring leadership. Redesigning and animating social media posts to enhance our online presence was straightforward, and new templates were created as opportunities arose. However, developing a versatile PowerPoint template for client meetings and proposals was more complex. This task, which had been intermittently revisited, faced delays due to our team’s heavy client workload.
With the arrival of a new Creative Director, the vision for the PowerPoint template evolved. His needs and ideas changed as he settled into his role, requiring multiple revisions to reflect shifting goals. Despite these challenges, we ultimately developed an engaging, functional, and versatile set of PowerPoint templates. These templates could be quickly adapted for any presentation need by any team member.
This project showcased my ability to navigate a fluctuating brand strategy and produce high-quality, versatile design assets, demonstrating flexibility and commitment to excellence.
