Campaign normalizing vaccination against both COVID & Flu in Fall 2023.
This vaccine campaign was developed by the Massachusetts Department of Public Health and MORE Advertising as a part of their annual efforts to encourage MA citizens to make vaccination against both COVID and the flu a part of their yearly routine. The program’s 2023 campaign, which I designed as part of the team at MORE, was run in over a dozen languages and included customized pieces to target the specific demographics of each of Massachusetts’ top population areas.
